Individual search engine users click on either natural search
engine results or pay per click advertising - but not both.
Top organic positions are clicked 20 percent
of the time
Top paid-advertising positions are clicked 10 percent
of the time.
But if a site has a top organic positionand a
top paid-advertising position, the links to the site are
clicked 60 percent of the time.
It's an unusual situation: 10 + 20 = 60.
The conclusion: If you limit your search engine
marketing to only natural results or only paid results - your web
site loses customers!
SEM - Search Engine Marketing - is more than
just seach engine optimization (SEO). SEM maximizes the number
of searchers who click through to your site byintegrating
paid and natural search engine results for maximum effectiveness.
We cost effectively manage your budget for a wide range of
search engine marketing services:
Google Adwords campaign management
Professional Link Development
SEO - Search Engine Optimization for your web
site
Search Engine Friendly Copywriting
PPC (pay per click) campaign management - in
addition to Adwords
We produce a web site marketing strategy
for your site: We're experts in both organic and paid search results,
so our strategy ensures that we generate maximum traffic for your
site. You receive the greatest return for your marketing dollar!
Our work is tailored to the marketing needs of each client and
each site, and our service is personal.
See our references or
for detailed information about our services and examples
of our successes.